Azzurro Due is proud to be one of the exclusive boutiques in Europe to curate the latest collection of ALAINPAUL.

Be your own Asset manager. The more you invest in yourself, the more you'll achieve.

Step into the realm of timeless elegance and innovation with the illustrious designs of Alain Paul, a visionary force in the world of haute couture. Born in Hong Kong in 1989 to a French father and a Danish-Brazilian mother, Alain's journey into the world of fashion was shaped by his early years immersed in the rigour and discipline of contemporary ballet.

After honing his creative talents through years of ballet, Alain sought a new avenue for self-expression and embarked on a journey into the realm of fashion. With a keen eye for design and a passion for innovation, he began his studies in Paris, where he cultivated his unique aesthetic sensibility.

In 2014, Alain joined the esteemed fashion house Vetements under the creative direction of Demna and the executive direction of Guram Gvasalia, where he played a pivotal role in shaping the brand's iconic aesthetic. Subsequently, he lent his creative vision to the design team at Louis Vuitton under the leadership of Virgil Abloh.

In 2023, Alain Paul took the fashion world by storm with the launch of his eponymous label, ALAINPAUL, alongside his husband Luis Philippe. With a decade of experience working for esteemed fashion houses and a dedication to innovation, Alain Paul's debut show at Paris Fashion Week marked the beginning of a new chapter in his illustrious career.

As Alain Paul famously quotes, "Be your own Asset manager. The more you invest in yourself, the more you'll achieve." With his unparalleled talent and dedication to his craft, Alain Paul continues to redefine the boundaries of fashion and inspire the world with his visionary creations.

Experience the allure of ALAINPAUL, exclusively at Azzurro Due.


Van Baerlestraat 3 •

1017 AL Amsterdam

Opening hours.








closed during the summer

10.00 - 18.00

10.00 - 18.00

10.00 - 18.00

10.00 - 18.00

10.00 - 18.00

12.00 - 18.00

Find us.

©2024 - All works are protected by copyright - Azzurro Due | Website design & construction: made with love in the kitchen of De ReclameSjef - adding the flavour to your brand

Scroll to Top
Optimized with PageSpeed Ninja