From Rio to London, Cusco to Seville, Mario Testino is renowned for his free-spirited chronicles of dress and demeanor. In SIR, his largest book to-date, the influential photographer presents over 300 photographs in his search to define the allure of men. Featuring an essay by Pierre Borhan, an interview with Patrick Kinmonth, and many previously unpublished works from Testino’s archive of thousands, this book traces the evolution of male identity over the past three decades. Costume, tradition, gender play, portraiture, photojournalism, and fashion collide as Testino observes masculinity in all its modern manifestations: through the dandy and the gentleman, the macho and the fey, the world-famous face to the unknown passerby. Pre-order your copy here and get ‘in your face’ for free.