Always at the forefront of fashion and fashion presentations, Margiela presented their FW18 collection in a completely new way: by transforming The Running Horse pub in Mayfair into a tinfoil wonderland (for lack of a better word). A clear nod to Andy Warhol’s Factory, the presentation featured models camouflaged throughout the venue, while visitors viewed the collection like normal pub-goers; that’s right, while having a drink.
Now, we have to admit that we’re not entirely sure this is our cup of tea, but we applaud any deviation from the norm for the sake of creativity.
Image by Lucie Rox, via Dazed.