The Row.

The idea for the brand started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt. She tested the design on a variety of women of all body shapes and ages in an attempt to find a 'commonality in fit and attitude'.

By 2006, the sisters Ashley and Mary-Kate had created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress The brand has expanded to include ready-to-wear, resort, handbags, sunglasses and shoes.

Channeling modern minimalism, Mary-Kate and Ashley Olsen are among the most acclaimed designers in New York. When the child actors shot to fame at nine months and went on to become one of the richest teenagers in Hollywood, few would have thought that they would draw on their business acumen and individual style — learnt on the job — to reinvent themselves as owners of a formidable fashion empire

The Row is now synonymous with sharp tailoring, monastical silhouettes and austere palette — outcome of their forensic interest in traditional techniques and how to make it relevant.

Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.