Bulgari is partnering with Rome’s Maxxi Museum for the launch of the Maxxi Bulgari Prize. The prize is considered an evolution of the Premio Maxxi, which is held annually and aims to spotlight contemporary artists. Finalists for the first edition of this accolade will be selected by a panel of experts, which includes David Elliott, an independent curator and Yuko Hasegawa, artistic director at Tokyo’s Museum of Contemporary Art. Finalists are set to be revealed during a special event which is to be held on October 3rd at the Bulgari Hotel in London. Following the announcement, a series of works by the shortlisted artists will be showcased at the Maxxi. Bulgari’s chief executive officer, Jean Christophe Babin, said the company aims to promote the works of Italian artists on a global scale, as part of the initiative. In addition, the president of the Fondazione Maxxi stated: “We believe profoundly in the collaboration between the public and private sectors, especially when it’s possible to achieve this with companies that have contributed so much to Italian and international creativity.” The Maxxi Museum is a cultural institution founded by the late Zaha Hadid which dedicates itself to 21st century arts.