Bottega Veneta’s NEW CREATIVE DIRECTOR IS DANIEL LEE

Bottega Veneta  is an Italian luxury fashion house based in Milan, Italy. Its product lines for men and women include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances.

Bottega Veneta was founded in 1966 in Vicenza, Veneto, by Michele Taddei and Renzo Zengiaro. Its Intrecciato leather-weaving was an instant hit. After the company was purchased by the Gucci Group in 2001, a new ‘stealth wealth’ pulse revived Bottega Veneta. The company opened La Scuola dei Maestri Pellettieri di Bottega Veneta (school of leather craftsmanship) in 2006, which is located in its new atelier in Montebello Vicentino since 2013.

Daniel Lee has been the creative director of Bottega Veneta since June 2018, and Bartolomeo Rongone the CEO since September 2019. In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta, to give a new impetus to the Italian luxury fashion house and develop its ready-to-wear collection. His agenda also included rebooting the men’s ready-to-wear collection and launching a home collection.

Daniel Lee maintained the team of artisans. He preserved Bottega Veneta’s emphasis on well-crafted, logoless and simplicity-driven products.To give a new look to Bottega Veneta, he inflated the Intrecciato designs to capitalize on the brand’s most iconic features, and infused more hedonism/desirability in the brand’s products.

He designed the Pouch clutch bag which became the fastest selling bag in the history of the brand. Harpers Bazaar commented: Bottega Veneta has become one of fashion’s most popular brands in 2019, thanks to its quiet, modern elegance reinterpreted by Lee. His transformation of Bottega Veneta is coined “New Bottega”. He was tagged ‘The Quiet Radical’ by Vogue, and ‘fashion’s new wonder boy’ by Harper’s Bazaar.

  • Daniel Lee won four Fashion Awards: Brand of the Year, Womenswear Designer of the Year, Accessories Designer of the Year and Designer of the Year.