Dutch Design Week is an annual event about Dutch design, hosted in Eindhoven, Netherlands. The event takes place around the last week of October and is a nine-day event with exhibitions, workshops, seminars and parties at many venues. Due to its industrial character, hosting companies like Philips, Philips Design and DAF, Eindhoven sets itself the goal to become the national industry- and design capital. Also, hosting the Design Academy Eindhoven and the Eindhoven University of Technology, the city produces a profound bases for innovation. In order to communicate these outcomes, the Dutch design week is organized. The initiative started twelve years ago as a non-commercial fair where design, industry and business could talk to each other on ‘neutral’ ground. Since then, the event grew rapidly each year with more than 250,000 visitors in 2013. The DDW consists of around 80 venues. The main venues during the event are among others the Klokgebouw (Strijp-S), Design Academy Eindhoven and the Faculty of Industrial Design at the Eindhoven University of Technology, where successful and well-visited expositions were organized, like the “do not disturb exhibition” in 2004.