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Marc Jacobs Introduces Riley Hybrid Smart Watch

Marc Jacobs is breaking into the growing market for smartwatches with the new Riley Hybrid. Slated for a launch this fall, the watch will feature a classic face with a broad range of digital features and can be synced to smartphones via Bluetooth. This will enable the wearer to control their music, track daily movements, receive message notifications and take photos. Certainly in the affordable range of €150, the Riley Hybrid will be available in four styles that have a multicolor flash crystal, rubber strap and aluminum nylon case. The watch’s launch will be accompanied by a campaign shot by David Hughes and featuring various influencers, including Alexis Jae, Ke’andra Samone and Amy Sall.