Palm Angels.

What started as a coffee table book of photographs showcasing Los Angeles’ skateboard culture has now emerged into a legendary streetwear brand, taking the world by storm

Streetwear meets luxury.

Former Moncler artistic director Francesco Ragazzi didn’t initially set out to create a label in Palm Angels.

At first, the project took the form of just a much-buzzed about coffee table book featuring black-and-white photography of the Los Angeles skateboard scene. That laid-back Los Angeles vibe, however, inspired Ragazzi to launch his own line, mixing his Italian sartorial background with the same spirit he captured in his skate photographs around the city.

It all adds up to a heavily romanticized version of late ‘90s West Coast nostalgia, but with the upscale glamour and touch that only Ragazzi could add to the line.

Ragazzi uses great fabrics and craftmanship, which comes from his Italian roots. Creativity is very important to him and it is seen in each of his pieces. He takes his time in creating all the garments and doesn’t compromise on quality. Comfort is also very important, as most who buys streetwear items want to be stylish, casual and comfortable. Music, photography, fashion and art are big influences as the way he produces his ideas. It is not only about the clothing – it’s also about being connected to the world.

Palm Angels clothes have been worn by various influential figures, such as Joe Jonas, A$AP Rocky and Playboi Carti. This rebellious clothing brand is in high demand.

Palm Angels @ Azzurro Due.

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