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Pharrell Enlists Jaden Smith To Design Sustainable Denim

  • 21 March 2018

Ever the collaborator, Pharrell Williams (AKA Head Of Imagination at G-Star) has reached out to none other than Jaden Smith to create a sustainable denim line for the Dutch denim label. Williams announced this on Instagram, saying: “His commitment to the environment is such an inspiration.”

Of course, the welfare of our planet is something that is high in the agenda of the young Smith. Last year, he launched an eco-friendly water bottling company called Just Water with his father. This will, however, mark the first time Jaden has embarked on a fashion endeavour, despite being considered one of the fashion icons of this decade by many.

Check out the teaser film for the collaboration below.

Image via HipHipDX.