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So Good to Wear

So Good To Wear

So Good To Wear redesigsn the production process of cashmere with new and restored values, by bringing back true craftsmanship and transforming it into a more conscious and personal process. Cashmere without compromises. So Good To Wear is now exclusively available at Azzurro Due Amsterdam.

So Good To Wear believes that true handcraft is the future. It sparks exclusivity and brings back a personal touch. All of their pieces are handmade with care and eye for detail. In a fairtrade knitting factory in Nepal, talented artisans process the high-quality cashmere into our custom designs. They use traditional weaving techniques from Nepal, a very delicate technique that weavers there have been using for decades.

So Good To Wear cares for ethics and aesthetics. Sustainable cashmere made with care, without harming animals and without exploiting the workers. They see it as a conscious process, with respect for human, animal and environmental welfare. This also means that they don’t follow the herd by launching seasonal collections. So Good To Wear creates timeless pieces that will last a long time.

Logo So Good To Wear

So Good To Wear are a bunch of pioneers trying to change the cashmere industry. Their cooperation consists of entrepreneurs, farmers, spinners and weavers in Nepal and designers, activists, entrepreneurs and fashion retailers in the Netherlands. They build long term relationships with all our suppliers and carefully select the best factories to outsource the processes they don’t own yet.

This is how it all started

When Fons and Jacqui Burger travelled through Nepal after the earthquake of 2015, the country’s beauty stunned them. However, the economic and social damage was also evident. The natural disaster hit the country hard.

One day, during one of their hikes, they discovered something special. They saw raw cashmere, just hanging from the trees, left there by local goats looking to get rid of their winter coats when spring came. They realised that this could be an opportunity for this beautiful country to get some real economic perspective.

Cashmere has been used for the manufacturing of garments in Mongolia, Nepal and Kashmir for thousands of years. It was always a slow and delicate process. However, due to the fast fashion industry, the production process slowly disappeared from Nepal.

Fons and Jacqui decided to kick-start the production of quality cashmere in Nepal and bring it back to it origins. They imported 6 goats from Australia to crossbreed with Nepalese goats better suited for the local climate. A new breed that could deliver the qualitative cashmere that is needed for production, while still being able to withstand the wet and cold conditions in the remote areas of Nepal.

They involved local communities and farmers in their plans and a real cooperation was born. So Good To Wear became a reality. A cooperation consisting of entrepreneurs, farmers, spinners and weavers in Nepal and designers, activists, entrepreneurs and fashion retailers in the Netherlands. A real multinational. In the summer of 2019, the first crossbred goats were born. A joyful first step towards the new breed, which they named “Almathea”, after the Nepalese god of goats.