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24 August

Virgil Abloh Collaborates With Nike To Reinvent 10 Iconic Footwear Styles

Off-White’s Virgil Abloh and Nike have announced their collaboration on an 10-piece sneaker collection which is set to drop later this year. The collection, called “The Ten” is centered around reinventing 10 iconic footwear styles from Nike. It has been divided into two categories: REVEALING, which means deconstructing the designs and turning them inside out to reveal the padding beneath and GHOSTING, where transparent fabric is placed in layers over the shoe, like a protective outer layer. On the collaboration and his love for sneakers, Abloh stated: “We were enamoured with Air Jordans, Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s. By the time I made my first trip to Beaverton, I immediately wanted to make something, I didn’t wait all those years just to have meetings at Nike.” That set into motion the process of Abloh cutting up and putting back together Nike’s most famed designs, ranging from the AirMax 90 to the Blazer boot. “What we’re talking about here is larger than sneakers, it’s larger than design culture,” Abloh went on. “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.” The collection will be available in November at NikeLab locations and various retailers worldwide.