As may you may well have heard by now (unless you’ve been living under a rock for the past year), Helmut Lang has been employing a new means of maximising its creative output through their Editor-In-Residence program. The idea behind this being that they could maximise their visibility through creative collaborations and setting a tone for its visual branding and marketing. Today, the brand launched its latest instalment of their Artist Series, featuring work by the late Peter Hujar. The American photographer was popular in the 1960’s New York scene and a frequent figure at Andy Warhol’s Factory. The latest collaboration features works by the artist printed on tees, blankets and posters. 
Images via Hero.