Anya Hindmarch Spreads Love Throughout London

Anya Hindmarch has embarked on a quest to spread love to all Londoners this Valentine’s day with her Chubby Hearts public design project. The designer’s love letter to London kicks off today and is set to last throughout London Fashion Week. It will see giant floating hearts suspended over various landmarks throughout the city.

On the project, Hindmarch noted: “The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors. Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a surprise love letter to London as a tribute to its strength and to celebrate our amazing creative city.”

We applaud initiatives like these. Much love to you all this Valentine’s day!

Image via Anya Hindmarch.

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