Gucci Drop Pre-Fall 2018 Campaign

Gucci has dropped its pre-fall 2018 campaign which features a short film by Glen Lunchford. The film and campaign were heavily inspired by the student awakening in Paris of the 1960’s in which the younger generation rebelled against institutions and traditional values.

More specifically, the images shot by Lunchford focus on the starting point of the revolution in which students marched on the Sorbonne University. This time of course, all the students are decked out in the latest Gucci attire expressing word like Liberté, égalité and sexualité.

Check out the video via the brands Instagram account below.

Image via Dazed.

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