In support of LGBTQ communities around the world, Burberry have announced a special upcoming project. It will see the brand’s iconic check logo being transformed to assume the rainbow colours of the LGBTQ community. Now this particular initiative is very significant, not just because of its meaning to a greater cause, but also because it is set to be prominently featured throughout Christopher Bailey’s last ever collection for the British brand. In addition, select pieces will be available for purchase right after the show.
On the initiative, Bailey noted: “My final collection here at Burberry is dedicated to- and in support of- some of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies out strength, and our creativity”.
Cheers to that and look out for the pieces at the brand’s show on the 17th of February.
Image via Orlagh Claire.