New label: Alaïa

Azzurro Due is proud to present the incredible Azzedine Alaïa. Azzedine might be the designer who best understands a woman’s anatomy, which makes sense because he also is a man who understands a woman’s heart and soul. The poetry of Azzedine comes from the fact that he is always free. Buying back his name from the Prada Group in 2007, he formed a partnership with the Compagnie Financière Richemont which allows him to design his way-usually very late at night with an old film playing in the background. Azzedine is not only a great couturier, he is a historian of couture and he is now setting up a foundation to preserve his archives and his priceless haute couture collection. Azzedine Alaïa is a classicist, possessing a total understanding of the architecture of the female form, of how to drape, and of how to use materials. He doesn’t design for a season, he designs for a body. And he continually reinvents himself, always perfecting and improving on what he has done so brilliantly for a lifetime.  

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