Raf Simons

 The look presented by Raf Simons is both inspired by and designed for confident outsiders.

Fusing the energy of teenage subcultures with the sharpness of classical sartorial craft

Born in Belgium, Raf Simons graduates in industrial design in 1991 and started working as a furniture designer for galleries and private interiors. Before, Raf interned at the design studio of Walter van Beirendonck, working on the presentation and decorations of the Van Beirdendonk showrooms and collections.

Encouraged by Linda Loppa, head of the Fashion department of the Antwerp Royal Academy, Raf became a self-trained menswear designer and launched in 1995 his RAF SIMONS label.

Fuelled by his love for both rebellious youth cultures and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity.

In June 2005, Simons was appointed as Creative Director for the Jil Sander label. This marked the first occasion when the designer had created women’s clothing and accessories, whilst also designing the brand’s male collections.

During his tenure at Jil Sander, Simons moved the brand’s aesthetic from an austere minimalism and expanded its commercial appeal with the creation of a womenswear diffusion line, Jil Sander Navy.

Raf is considered one of the most influential designers in the fashion industry and has worked as a creative director at Christan Dior between 2012 and 2015 and Artistic and Creative Director at Calvin Klein from 2015 to 2018.

Simons has been popular with various musicians such as blackbear, Rihanna, Kendrick Lamar, Travis Scott, Future, Raekwon, ASAP Rocky, Lil Uzi Vert, Big Sean, Drake, and Juice Wrld, who have either referenced him, worn his clothing, or openly admired his work.

In 2017, the popular New York based rap group known as A$AP MOB released a song called ‘RAF’, featuring Quavo, Playboi Carti, Lil Uzi Vert and Frank Ocean.

Raf Simons @ Azzurro Due.

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Van Baerlestraat 3 •

1017 AL Amsterdam

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