Versus Versace’s New Campaign Is Centered Around 8 Young Creatives

With the main goal of celebrating new talent and celebrating collaboration, Versace launched its Versus line back in 2009. Since its inception, the likes of Christopher Kane, Anthony Vaccarello and Jonathan Anderson have designed collections for the brand. This season, Donatella Versace has selected the co-founder of Dazed, Jefferson Hack, as the creative director for a new project. Showing off a slew of new muses that include rapper Tommy Genesis, Hunter Schafer and Wilson Oryema, the project features art direction from Jamie Andrew Reid and photography by Ben Toms. The Styling was done by Ben Toms.   On the group of creatives featured, Versace noted:  “I really admire the young creatives in the new Versus Versace campaign, I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.”

Scroll to Top
Optimized with PageSpeed Ninja